Elon Musk has now into the booze game, from cars to rockets and now into very expensive Tequila — as Tesla has released Tesla Tequila on its website today. It will cost you $250, you can pick up your very own in a very cool looking bottle.
It is called Teslaquila, but that must have been discarded somewhere along the way. Orders are limited to two bottles only per person, and only people in some states can get them because of “industry regulations.”
Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what's the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
Revealed in the marketing copy, the Tequila is “an exclusive, small-batch premium 100% de agave tequila añejo.” An añejo is aged from one to three years in oak; and this booze is aged for 15 months.
Tequila, like Champagne, is subjected to very strict denomination-of-origin rules; tequila must be produced in one of five Mexican states. It must also be made from blue agave, amongst other rules. According to the company’s website, the product was made by Nosotros Tequila, a California-based brand. On Nosotros Tequila’s website, it says its agave is from Jalisco, one of the allowed states of Mexico.
In 2018, Musk got problems from the Tequila Regulatory Council in Mexico (CRT), after he’d tweeted a “visual approximation” of a bottle. The difficulty had to do with a patent request that didn’t fit with the tequila denomination-of-origin rules. Back then, Reuters reported the CRT said that if Tesla wanted to manufacture a tequila, “it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico’s Industrial Property Institute.”
Visual approximation pic.twitter.com/sMn3Pv476Y
— Elon Musk (@elonmusk) October 12, 2018