Now here’s something you wouldn’t expect. Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company’s Vitaminwater products make unwarranted health claims. No surprise there. But how do you think the company is defending itself?
In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”
Does this mean that you’d have to be an unreasonable person to think that a product named “Vitaminwater,” a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits?
Or does it mean that it’s okay for a corporation to lie about its products, as long as they can then turn around and claim that no one actually believes their lies?
In fact, the product is basically sugar-water, to which about a penny’s worth of synthetic vitamins has been added. And the amount of sugar is not trivial. A bottle of Vitaminwater contains 33 grams of sugar, making it more akin to a soft drink than to a healthy beverage.