This Anti-Tesla Super Bowl ad Features a Literally Striking Visual

Tesla is featured in its very own Super Bowl ad! Only, it’s not telling viewers to buy the electric vehicle.

On the contrary, the 30-second spot is from one of the company’s most prominent critics and the commercial is calling for Tesla’s Full Self-Driving to be completely excluded from public roads.

The ad was created by the Dawn Project, an organization founded by tech entrepreneur Dan O’Dowd and its objective is to “make computers safe for humanity.” O’Dowd and his group have had their sights set on Elon Musk’s Tesla for some time now and have already put millions of dollars into tries to ban the company’s Full Self-Driving feature from roads.

The Dawn Project’s Super Bowl ad features numerous clips of Tesla’s autonomous driving feature failing to stop for child-sized test dummies crossing the street, ignoring road signs, and swerving into the wrong lane. The Super Bowl ad will air in Washington DC as well as other major metropolitan areas such as Austin, Texas, and Atlanta, Georgia.

Tesla doesn’t advertise in traditional ways, so the company typically does not run TV spots. As a result, O’Dowd’s Super Bowl ad highlighting the company’s cars’ flaws could be many’s first real impression of Tesla, a point highlighted by the Washington Post in its breakdown of the ad.

A Super Bowl ad showcasing major faults with Tesla to hundreds of millions of potential consumers may not be the most destructive of the EV car company’s worries.

The U.S. The Department of Justice is currently probing Tesla over its autopilot and Full Self-Driving features. Experts believe the DOJ could be looking into safety issues or Tesla’s claims that its cars can drive themselves when they really cant.