1 out of 5 Americans who have ever had any social media account has used some sort of beauty filter before posting pictures on social media, according to this report.
And while their unfavorable role on self-esteem and confidence is very clear, the rise of selfie culture is taking people to new levels of fakery on social media. The TikToker and makeup artist Holly Cockerill has clearly had enough of these fake profiles.
While knowing the internal workings of the beauty industry, she showed just how fake social media is. In a series of TikTok videos, Holly ‘exposed’ her own Instagram vs reality selfies that went viral, accumulating millions of views. “Social media is fake, don’t be fooled,” the caption read and as you scroll below, you can see what that means.