Tech companies are finding opportunity in the chaos following Elon Musk’s takeover of Twitter.
That also includes Tumblr, the site making a steady comeback into cultural relevance. Tumblr staff took to their page yesterday to openly mock Twitter’s blue check fiasco: in other words, the ongoing saga over Twitter Blue subscriptions, “Official” labels, and the ability to purchase a tiny blue check mark for $8.
Tumblr decided to troll its social media peer by delivering a similar feature — labeled the “Important Blue Internet Checkmarks” — for a one-time fee of $7.99. This item is being sold on its web store, which houses several other facetious features. By purchasing the feature, you get two blue checkmarks (for the price of one!). “That’s cheaper than some other places,” the staff post reads, concluding with the words, “Why, you ask? Why not? Nothing matters! ¯\_(ツ)_/¯.”
This poke at Twitter and its questionable verification strategy was hardly covered. The trolling goes as far as the URL for the post (“hi-were-introducing-completely-useless-blue”). The link to buy these checkmarks takes users to a Tumblr Mart pop-up, with even more mocking on display (“Be an important person on the internet!“)
