Ubisoft Has a New Logo, But ’80s Logo Is Still Their Best

Ubisoft announced its new logo, marking the third major brand makeover since the company switched from game distributer to developer back in 1995. Ubisoft changes logo for the first time in 14 years.

Look at those great block letters. Observe what looks like two half Ps desperately trying to B. The use of a cursive font for the “soft” is just perfect.

Ubisoft swapped that glorious branding beast for something safer and more presentable in 1995. The “Ubi” and “Soft” sides, stripped of their cutting-edge ‘80s look, turned to each other for comfort—they were officially married in 2003.

This is how new logo looks: