Waiting In Link For The iPhone X At a Fake Apple Store

Fake Apple Store

The comedy collective Improv Everywhere chose to create a familiar buying experience by changing a subway elevator at 23rd Street into a fake Apple store. There they planted troupe members as fake buyers waiting in line for the “first 50 iPhone X” phones, as workers and as happy customers exiting the elevator with the tell-tale white plastic bag in their hands.

For our latest mission, we turned the 23rd Street 6-train elevator into New York’s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.

Line at store

The activity piqued a great deal of interest amongst passing pedestrians with some of them stopping to join the line. One couple even went all the way down the elevator to find out that it was all a prank.

A few people who believed us actually got in line to wait, hoping to get their hands on the iPhone X early. We were worried this might happen, and we really didn’t want to waste anyone’s time. So our Apple employees would tell people that we’d run out of phones, and only the first 50 people in line would get one. …Once they figured it all out, they still wanted to go up the elevator and celebrate and be a part of it. They liked the idea of fooling other people on the street now that they were in on it.


Latest Posts

Dude With His Rocket-Powered Skateboard

Behold the extraordinary spectacle of daredevil Bob "Rocketman" Maddox, fearlessly hurtling down the asphalt on a skateboard propelled by jet power! The sheer audacity...

ALIENS Poster Art By Artist Kirk Moffatt – “Watch Your Fire and Check Your Targets”

I'm thrilled to showcase an incredible piece of Aliens poster art crafted by the immensely talented artist Kirk Moffatt. Aptly titled “Watch Your Fire...

Posts You Will Love

THE EXORCIST Being Adapted into a TV Series

Martha Marcy May Marlene writer and director, Sean Durkin, is adapting the horror classic into a ten-episode television series. He's being backed up by Morgan Creek and by producer Roy...

Latest articles

Related articles

Your Comments / What Do You Think ?

This site uses Akismet to reduce spam. Learn how your comment data is processed.