Why 3D Logos Disappeared Overnight?

In the 2000s, and especially with the introduction of smartphones, 3D logos were all the craze. But have you ever thought that commonly-seen images like Google, Instagram, and Netflix have all gone 2D? Why! what changed?

As we all know, technology moves quickly, but it also follows trends. Earlier advertising used simple, flat, and easy-to-read words and symbols. Computers brought CGI  and suddenly logos came to life. Graphic tools like Adobe InDesign and Photoshop started using skeuomorphism – making pictures on the net look like real-life objects. For example, we don’t use floppy disks anymore, but you still probably click on a photo of one to “save.”