Candace Payne’s hugely popular video of herself experiencing pure joy as she tried on a Chewbacca mask began to go viral, Every company digs in it to capitalize on that little cheerful video.
Kohl’s gave it a go, and it warms my heart.
The American department store, where Payne originally bought the mask, spotted the viral moment and decided to thank her for her infectious enthusiasm. They visited Payne and her two kids Saturday, gifting the family an epic haul of Star Wars toys.
— Kohl's (@Kohls) May 21, 2016
Chewbacca mask is already sold out coast to coast, the store also managed to bring the kids a few more after Payne said in her video she loved it too much to share.
“We don’t want you to stress about sharing your Chewbacca mask, so we ‘confinscated’ masks for everyone,” the Kohl’s representative said, referring to Payne’s joke about her pronunciation in the video.
The store also gave her $2,500 in Kohl’s gift cards and 10,000 reward points.
For Payne, the moment was about life’s “simple joys.” For Kohl’s, it may be marketing, but Payne’s reaction makes it as sweet as can be.
Here is the video which breaks the internet, You will fall in love with her sweet sweet laugh.