Xbox One Accepted Defeat Against PS4 ?

Polygon’s Ben Kuchera just put up an interesting opinion piece pointing out that Microsoft’s new Xbox One ads tacitly admit that the PS4 is winning — but promise that the Xbox team will fight back. The first ad uses a speech from 2006’s Rocky Balboa, in which Rocky tries to pump up his son, and the second ad uses a Billy Bob Thornton speech from the Friday Night Lights film about trying your hardest.

http://www.youtube.com/watch?v=eDCZuGZx7LE

http://www.youtube.com/watch?v=XT6X0NGEXLs

Microsoft that’s trying hard to come back against the PS4’s huge sales lead right now, says Kuchera:

Right now, Microsoft is doing everything it can. If there’s a part of the system that’s not working, it’s gone. If there’s a strategy that isn’t paying off, they’re losing it. Want the price to come down? Sure, here’s a price drop. I can’t remember the last time a company the size of Microsoft has pointed to a competitor and admitted that a rival product was doing a better job, before looking at themselves in the mirror and making a very public pledge to do better.