YouTube is taking strict action to channels that only have 10,000-lifetime views or more. It says this move will protect content creators and save viewers from YouTube clowns and probably advertisers as well.
YouTube opened its YouTube Partner Program (YPP) to everyone in 2007. Anyone and everyone could apply to have their videos monetized and make money from their videos, and advertisers could have access to more obscure audiences while providing a living to smaller channels.
YouTube says the change was put in place in order to block channels from making money from stolen content, and that the restriction shouldn’t be that difficult to meet for new creators:
Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators.
It’s also adding a review process to YPP, where it will evaluate said aspiring creators once they reach the threshold, just to make sure that the channel meets all the requirements.
Despite YouTube’s persistence that ads only appeared on questionable vids in a very tiny number of cases, it sure is going many miles out of its way to change its ad policy.